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UX & Product Design in Seattle & beyond

Our design work starts with the customer's job-to-be-done and ends with a documented design system your team can extend confidently.

Good design is invisible. Users get what they came for and move on. We start every engagement with the job your customer is hiring your product to do, then design the shortest, clearest path to that outcome. No vanity flourishes, no Dribbble bait.

Design and engineering happen under one roof here, so what gets specced gets shipped. You leave with a documented design system in Figma, with components, tokens, and usage guidance, that your team can extend after the project ends.

What's the difference between UX design and branding?

UX and product design decide how your software works: the flows, screens, states, and interactions that turn a task into something a user finishes without thinking. Branding decides how your company is recognized and remembered: mark, color, type, and voice. They overlap at the surface, since your product should look like your brand, but they answer different questions. Conflating them is how products end up pretty and unusable, or usable and forgettable.

We offer both as separate engagements that share a design language. If what you need is identity work, like a logo, palette, and guidelines, see our branding & identity service.

Do you design before or alongside development?

Alongside, whenever we're also building. Design that finishes before engineering starts produces beautiful screens that ignore technical reality; engineering without design produces functional screens nobody enjoys. Design and build run on one sprint board here, so feasibility feedback arrives while a flow is still cheap to change.

What's included

  • Product & marketing UX
  • Design systems in Figma
  • Brand identity refresh
  • Accessibility (WCAG 2.2 AA)

Ideal for

  • Products that have outgrown their original UI
  • Marketing teams rebranding alongside a site refresh
  • B2B SaaS taming complex admin interfaces
  • Teams whose Figma files have turned into a graveyard

How we work

  1. 1

    Listen

    User interviews, analytics review, and a heuristic audit of the current experience. We find what's broken for users, which isn't always what looks broken.

  2. 2

    Frame

    JTBD statements, user flows, and IA. We agree on what we're solving before we open Figma.

  3. 3

    Design

    Low-fi to high-fi, paired with engineering for buildability. Components defined as tokens from the start.

  4. 4

    Systematize

    Documented design system, contribution model, and a handoff session so your team can keep extending it.

What you'll get

  • Research synthesis and JTBD framing
  • Wireframes → high-fidelity prototypes in Figma
  • Documented design system (tokens, components, usage)
  • Brand assets: logo, type, color, motion guidelines
  • Accessibility audit against WCAG 2.2 AA

Related work

FAQ

Do you do brand work too?
Yes: logo, type system, color, and voice. We treat brand and product design as one continuous system.
Can you work with our existing design system?
Yes. We'll audit it, fill the gaps, and document the contribution rules so it stops drifting.
Do you handle accessibility?
Every project ships against WCAG 2.2 AA as a baseline. AAA on request for regulated industries.

Have a project in mind?Let's build something real.

We usually respond in under 24 hours with a clear next step.

Start a projectSee selected work