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E-commerce in Seattle & beyond

From a small Etsy alternative to a multi-region storefront, we build commerce experiences that move product and integrate cleanly with your fulfillment stack.

Commerce is unforgiving. A slow product page or a clunky checkout step can be the difference between a sale and an abandoned cart. We build storefronts on the platform that fits the catalog, the team, and the margins: WooCommerce for flexibility, Shopify for operational simplicity, custom when neither fits.

We've shipped streetwear merch drops, B2B ordering portals, and subscription products on Stripe, and we integrate Klarna, Afterpay, and ShipStation as your store needs them. Every build is tuned for Core Web Vitals first, because page speed is the cheapest conversion lift you'll ever buy.

Shopify, WooCommerce, or custom?

Shopify wins when you want the platform to disappear: hosted, PCI-compliant, and boring in the best way. Most product businesses should start here. WooCommerce wins when your store lives inside a content-heavy WordPress site or you need checkout logic Shopify's platform resists. Fully custom commerce is justified only by unusual models, like configurators, B2B pricing matrices, or marketplaces, where the platform fee buys you nothing.

We build on all three, so the recommendation you get is based on your margins and workflow.

What does an online store cost to build?

A well-built store on Shopify or WooCommerce typically runs $6k-$40k depending on catalog complexity, integrations (ERP, fulfillment, subscriptions), and how much custom design the brand demands. The range is wide for a reason: a 50-product store with clean templates sits at the low end; multi-currency, subscription billing, or a custom theme system pushes toward the top.

What's included

  • WooCommerce & Shopify builds
  • Headless commerce architecture
  • Payment & tax integrations
  • Conversion-focused checkout UX

Ideal for

  • Brands replatforming from a stalled Shopify or Magento build
  • DTC stores ready for a real product photography + PDP overhaul
  • B2B sellers needing tiered pricing, quotes, or net-terms checkout
  • Subscription businesses tired of fighting their billing tool

How we work

  1. 1

    Commerce audit

    We review catalog structure, checkout funnel, analytics, and ops handoff. You get a written list of revenue-impacting issues, ranked.

  2. 2

    Platform & architecture

    Pick the right platform for the catalog and team. Set up environments, theme scaffolding, and integrations.

  3. 3

    Build & merchandising

    Templates, PDPs, cart, checkout, and the editorial tools your merchandising team wants.

  4. 4

    Launch & optimize

    Soft launch, analytics validation, and a 60-day window for CRO experiments and iteration.

What you'll get

  • Custom storefront theme with conversion-tuned PDPs and checkout
  • Payment, tax, and shipping integrations wired and tested
  • Order fulfillment workflow with your 3PL or in-house ops
  • Analytics & event tracking (GA4, Meta CAPI, server-side)
  • Editor training for products, collections, and merchandising

Related work

FAQ

Shopify or WooCommerce?
Shopify if you want to outsource ops complexity (PCI, hosting, scaling) and your customizations are reasonable. WooCommerce if you need deep flexibility, custom pricing logic, or want to own the stack end-to-end. We'll recommend in discovery.
Can you handle our migration?
Yes: products, customers, orders, content, and 301 redirects.
Do you do headless commerce?
When the volume justifies it. Headless adds complexity, and we'll tell you if it isn't worth it for your store.

Have a project in mind?Let's build something real.

We usually respond in under 24 hours with a clear next step.