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Field notes from the work.

Practical writing on software, design, and the business of shipping product. Long enough to matter, short enough to actually finish.

Engineering6 min read

Custom React app vs WordPress in 2026: which one should you actually pick?

Both are excellent. But the answer almost always comes down to two questions you can answer in a single afternoon.

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Business8 min read

What a $5k website actually buys you (and what it doesn't)

Pricing transparency in web development is rare. Here's an honest breakdown of where a real budget goes — and the corners we refuse to cut.

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E-commerce5 min read

Headless commerce: when it's worth it (and when it's a tax)

Headless is the right answer for some teams and a costly mistake for others. A simple test for figuring out which side you're on.

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